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Meta Hosts First-of-Its-Kind Creator Lab Live Event to Support Nigerian Creators

Farouk Mohammed
By Farouk Mohammed
Published: August 28, 2023
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4 Min Read
L-R: Magali de Quillacq, Partner Solutions Manager, Meta; Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta and Rof Maneta, Strategic Partner Manager, Meta during the Creator Lab Live event in Lagos on Friday, August 25, 2023.
L-R: Magali de Quillacq, Partner Solutions Manager, Meta; Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta and Rof Maneta, Strategic Partner Manager, Meta during the Creator Lab Live event in Lagos on Friday, August 25, 2023.
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Meta hosted a first-of-its-kind educational in-real-life programme for creators in Nigeria.

The Creator Lab Live event, which attracted over 40 participants, was designed to offer practical insights from experts and facilitate networking among creators.

This initiative builds upon the success of the initial Creator Lab edutainment series launched in March 2022.

The earlier programme focused on assisting emerging creators in navigating their creative journeys and careers by providing workshops on content creation, community growth, and Instagram’s suite of tools.

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Moon Baz, Creator Partnerships Lead for Africa, Middle East, and Turkey at Meta, speaking at the Creator Lab, said: “We are excited to launch Creator Lab Live in Nigeria, a first-of-its-kind by Instagram to support emerging and aspiring creators to grow on Instagram. Nigeria already has a thriving creator ecosystem with a global cultural influence and provides an excellent opportunity for us to support them as they navigate their journeys and careers.

“We recognise the amazing content they create across our family of apps and are committed to helping creators to grow their communities and make a living across our platforms. As we work toward shaping the future of digital content and experiences, we are excited and invested in giving creators a home base to build community and create engaging content through various content formats and creative tools.” She added.

During the programme, Rofhiwa Maneta, Strategic Partner Manager, Creators, Sub-Saharan Africa, Meta, provided valuable tips and insights on how creators can improve their content creation skills and the best practices for leveraging Instagram tools.

He further shared the community standards to keep creators safe and explored monetisation strategies creators can leverage on Meta technologies.

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As part of the event, creators were also encouraged to create content that showcases optimism using the hashtag #PositiveVibesOnlyChallenge.

The challenge presented a  great way for the creators to spread positivity, make the world a better place, and inspire more people to create uplifting content on Instagram.

A fireside chat was also held during the programme, where insights on ‘How to keep relevant in the creator space’ were shared.

On the panel was Amarachi Amusi (ashmusy) “who” emphasised the importance of authenticity, consistency, and creativity on Instagram.

She said, “It has been an incredible experience learning, connecting, and developing content with other young talented creators in Nigeria. Instagram has become a home and hub for creators to build a community that encourages growth. The Creator Lab has highlighted the importance of creating unique, short, and entertaining content using various features on Instagram to excite an ever-growing online community.”

The Creator Lab Live was attended by talented content creators with various skills such as Taaooma, Markangelcomedy, Ayomidate, Frank iTom, Miss Techy, De General,  Twinz_love, Lizzy Jay, and Geenafoodiesandspice, who were also part of the #PositiveVibesOnlyChallenge.

A cross-section of creators at the Creator Lab Live event in Lagos at the Meta office.
A cross-section of creators at the Creator Lab Live event in Lagos at the Meta office.
Farouk Mohammed, Founder. Okay.ng
Farouk Mohammed, Founder. Okay.ng
Mark Angel and Jennifer Onyekwelu
Mark Angel and Jennifer Onyekwelu
Frank iTom
Frank iTom
Ayomide Adegboye (Ayomidate)
Ayomide Adegboye (Ayomidate)
Amarachi Amusi
Amarachi Amusi
Tobi Ayeni (Miss Techy)
Tobi Ayeni (Miss Techy)
Joshua Sunday (De General)
Joshua Sunday (De General)
Maryam Apaokagi (Taaooma)
Maryam Apaokagi (Taaooma)
Odukoya Wasiu Abiodun (Callmewyzee)
Odukoya Wasiu Abiodun (Callmewyzee)
Ogechi Ukonu (Caramel Plugg)
Ogechi Ukonu (Caramel Plugg)
Nwagbo Chidera Oliver(Pankeeroy)
Nwagbo Chidera Oliver(Pankeeroy)
Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta   and David Adeleke, Africa Editor, Rest of World
Oluwasola Obagbemi, Corporate Communications Manager, Anglophone West Africa, Meta and David Adeleke, Africa Editor, Rest of World
Oladimeji Moyin and Doyin (Twinz_love)
Oladimeji Moyin and Doyin (Twinz_love)
Rof Maneta, Strategic Partner Manager, Meta
Rof Maneta, Strategic Partner Manager, Meta
Magali de Quillacq, Partner Solutions Manager, Meta
Magali de Quillacq, Partner Solutions Manager, Meta
Dreal Teddy
Dreal Teddy
Adeyela Adebola (Lizzy Jay)
Adeyela Adebola (Lizzy Jay)
L-R: Magali de Quillacq, Oga Flex, Isaac Eraga (MC Lastborn), Oladapo OJ Adewunmi (Apollo), Oluwasola Obagbemi, Gina Ehikodi-Ojo (Geenafoodiesandspice) and Rof Maneta.
L-R: Magali de Quillacq, Oga Flex, Isaac Eraga (MC Lastborn), Oladapo OJ Adewunmi (Apollo), Oluwasola Obagbemi, Gina Ehikodi-Ojo (Geenafoodiesandspice) and Rof Maneta.
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ByFarouk Mohammed
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Farouk Mohammed is a Head Editor at Okay Nigeria (Okay.ng). He has been publishing for 10 years and focused more on Local/World News on Okay.ng
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