By using this site, you agree to the Privacy Policy and Terms & Conditions.
Accept
Okay.ngOkay.ngOkay.ng
Font ResizerAa
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Reading: Media company launches Ad Grant for Nigerian SMEs
Share
Font ResizerAa
Okay.ngOkay.ng
  • News
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Search
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Follow US
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
© OKN MEDIA PUBLISHING 2022 - All rights reserved
Featured

Media company launches Ad Grant for Nigerian SMEs

Farouk Mohammed
By Farouk Mohammed
Published: November 14, 2020
Share
3 Min Read
SHARE

Pop Central, the fastest-growing media platform in Nigeria focused on a young audience demographic has launched the SME Ad Grant, an initiative that will avail small businesses the opportunity of free exposure on live television.

The media platform is giving verified Small and Medium Enterprises (SMEs) in Nigeria millions of Naira worth of free advert grants via its station, Pop Central TV, DStv channel 189.

The grant to the SMEs will act as boosts to enable them create the needed visibility in Nigeria and across Africa to promote their products and services as they navigate through the current pandemic.

Pop Central is partnering with FAYA, an Adtech company that simplifies and unifies the way to trade media advert inventory, to disburse the grant to the SMEs.

- Advertisement -

Small and Medium Enterprises are crucial for local and economic development. According to research, in Nigeria, SMEs contribute 48% of national GDP, account for 96% of business and 84% of employment.

This significant contribution of SMEs to the Nigeria economy has been affected harshly by the ongoing COVID -19 pandemic.

This incited Pop Central to introduce the ad grant stimulus to support SMEs in the country on the path to recovery.

Yinka Obebe, Chief Executive Officer, Pop Central said, “The SME Ad Grant is aimed at helping small and medium sized businesses recover from the reverberations of the Covid-19 pandemic. We are giving away 388 million Naira worth of free advert grants to verified SMEs in Nigeria who are obviously the engine that runs the economy.”

- Advertisement -

“Verified SMEs are those that have been duly registered with the Corporate Affairs Commission in Nigeria; they are eligible and can apply for the SME Ad Grant via the link on our website,” Obebe added.

TV advertising as a premium complementary marketing platform is effective for SMEs who need to promote and aim to market a product or service. SMEs who will take advantage of the SME Ad Grant by Pop Central will be able to target and capture their audience, reach and build trustworthiness with a wide audience and cushion the difficulty that most SMEs are experiencing this year.

Stay Updated on the Go with Our Latest News—Join Our WhatsApp Channel Now!
TAGGED:Pop Central
Share This Article
Facebook Whatsapp Whatsapp Telegram Email Copy Link Print
ByFarouk Mohammed
Publisher
Follow:
Farouk Mohammed is a Head Editor at Okay Nigeria (Okay.ng). He has been publishing for 10 years and focused more on Local/World News on Okay.ng
Previous Article Godwin Obaseki Obaseki announces reappointment of Osarodion Ogie as SSG
Next Article Why we’re borrowing $750m from World Bank – FG

Connect with Okay on Social

FacebookLike
XFollow
InstagramFollow
TelegramFollow

Dollar/Naira Rates

Parallel Market Rates

Okay.ng Logo
USD
Buy₦1,555.00
Sell₦1,568.00
GBP
Buy₦1,770.00
Sell₦1,800.00
EUR
Buy₦2,140.00
Sell₦2,175.00

Updated: 8 hours ago

Displayed rates are for informational purposes only and are subject to change.

Quick Converter

0.00
ShareShareShare

Rates are for informational purposes only.

- Advertisement -
- Advertisement -
Ad imageAd image
- Advertisement -
Ad imageAd image

Recent Posts

INEC Releases New Guidelines on Election Result Reviews, Confirms 122 Applications for New Political Parties
News
NEPC Debunks Promotion Exam Allegations, Says Process Adheres to Civil Service Rules
News
9mobile Subscribers to Access MTN Network Under New Three-Year Deal
Telcos
Peter Rufai
Peter Rufai, Legendary Super Eagles Goalkeeper, Is Dead
Sport
David Mark, Atiku’s Coalition Efforts Not Reflective of PDP’s Official Stance, Party Clarifies
Politics
- Advertisement -
Ad imageAd image

You May Also Like

Peter Obi
Politics

Labour Party Demands Peter Obi’s Resignation Within 48 Hours

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
July 3, 2025
Politics

Seven Akwa Ibom House of Representatives Members Defect to APC

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
July 3, 2025
Business

Black Market Exchange Rate: Dollar to Naira – Today – 3rd July 2025

Okay.ng
Okay.ng
July 3, 2025
Okay.ngOkay.ng
Follow US
© OKN MEDIA PUBLISHING 2025 - All rights reserved
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
adbanner
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?