By using this site, you agree to the Privacy Policy and Terms & Conditions.
Accept
Okay.ngOkay.ng
  • News
    • Politics
    NewsShow More
    L-R; Minister of Health, Dr Osagie Ehanire, Chairman of the Nigeria End Malaria Council (NEMC) and President of Dangote Group, Alhaji Aliko Dangote and President Muhammadu Buhari during the inauguration/Launch of the Nigeria End Malaria (NEMC) held at the Presidential Banquet Hall, State House, Abuja. PHOTO; SUNDAY AGHAEZE. AUG 16TH 2022
    Buhari names Dangote as pioneer Chairman of National End Malaria Council
    August 17, 2022
    President Muhammadu Buhari
    Buhari appoints Yaminu Musa as pioneer head of National Counter Terrorism Centre
    August 17, 2022
    Report crude oil theft and be rewarded, NNPC Ltd urges Nigerians
    August 16, 2022
    ASUU president, Emmanuel Osodeke
    Just in: Meeting between ASUU and FG ends in deadlock
    August 16, 2022
    TCN pleads with electricity workers to suspend planned strike
    August 16, 2022
  • Entertainment
    EntertainmentShow More
    Archbishop Abba emerges new Methodist Prelate
    August 16, 2022
    I didn’t sponsor any bill to rename Kaduna state – Sen. Uba Sani
    August 16, 2022
    Khalid, Ilebaye evicted from BBNaija 7 house
    August 14, 2022
    Kizz Daniel
    Kizz Daniel announces free show for Tanzanian fans, tenders apology
    August 10, 2022
    2Baba
    2Baba pens public apology to wife, children, mother, others
    August 9, 2022
  • Business & Economy
    Business & EconomyShow More
    Report crude oil theft and be rewarded, NNPC Ltd urges Nigerians
    August 16, 2022
    Be MTN Nigeria's CEO for a day
    Benefits of participating in the 3rd edition of MTN mPulse Spelling Bee Competition
    August 15, 2022
    NNPC Ltd, PSC Contractors resolve age-long disputes, renew PSC leases
    August 13, 2022
    Buhari makes u-turn on Seplat-ExonnMobil shares deal
    August 11, 2022
    Polaris Bank not sold, all banks safe – NDIC boss
    August 10, 2022
  • Sport
    SportShow More
    Women’s U-20 World Cup: Nigeria defeats South Korea, advance to quater-final
    August 15, 2022
    Brentford thrash Man United four nill as Ten Hag’s woes continue
    August 13, 2022
    Ballon d’Or: Messi snubbed in 30-man shortlist
    August 13, 2022
    Women’s Ballon d’Or: Nigeria’s Asisat Oshoala nominated
    August 13, 2022
    UEFA Super Cup: Real Madrid defeat Eintracht Frankfurt to win trophy
    August 11, 2022
  • Tech
    TechShow More
    Tech companies making a difference in Africa
    August 9, 2022
    WhatsApp announces new privacy features, users can now hide online presence
    August 9, 2022
    NCC-CSIRT flags ‘HiddenAds’ Malware that Jeopardizes Users’ privacy
    August 8, 2022
    L-R: Mr. Kunle Olorundare,, Principal Manager, Technical Standard and Network Integrity, Nigerian Communications Commission (NCC); Ms. Mistura Aruna, Head, Consumer Information and Education, NCC; Chief, Ademola Odunade, the Ayingun Olubadan of Ibadanland; Prof Adewolu Akande, Chairman, Board of Commissioners, NCC; Mr. Efosa Idehen, Director, Consumer Affairs Bureau, NCC and Mr. Akanbi Akinwale, Principal Manager, Ibadan Zonal Office NCC, during the 3rd Village Square Dialogue with telecom consumers held in Ibadan recently.
    Olubadan backs clamour for telecom infrastructure protection
    August 8, 2022
    5 facts about the Metaverse you need to know
    August 4, 2022
Reading: Google set to launch shopping ads on Search in Nigeria
Share
Aa
Okay.ngOkay.ng
Aa
  • News
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Search
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Follow US
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Okay.ng on WhatsApp
  • Careers
  • Submit News to Okay.ng
© OKN MEDIA PUBLISHING 2022 - All rights reserved
Okay.ng > Tech > Google set to launch shopping ads on Search in Nigeria
Tech

Google set to launch shopping ads on Search in Nigeria

Farouk Mohammed By Farouk Mohammed Published December 3, 2019
Share
4 Min Read
Google
Google
SHARE

In line with Google’s commitment to supporting the growth of businesses in Nigeria, the tech giant has launched Shopping ads on Google Search to enhance consumers’ experience of online transactions. Google Shopping ads will make it easier and quicker for online shoppers to find and purchase products.

Online shoppers will now be presented with a range of product alternatives, giving them the opportunity to make informed decisions, via Shopping ads. Consumers will be able to see more than just text ads as they search for products that they are interested in buying. Shopping ads show photos of the product, the title, price, the store name, reviews and more. These ads give shoppers a strong sense of the product they are buying before they click the ad.

The fast-growing youth population, expanding consumer power and increased smartphone penetration have strengthened online commerce in Nigeria. Mobile plays a vital role in the Nigerian online advertising market with about 81% of internet traffic originating from mobile devices. Advertisers are constantly searching for suitable ad solutions to project brands and dominate the mobile market. Google is continually developing new ways to help shoppers find the products that they want, find out where and how to purchase them and connect advertisers to shoppers at moments of shopping intent.

Online shopping has enabled a world of convenience. Whether consumers are looking for a new pair of shoes or accessories for their car, there are numerous online destinations where they can find and browse product options.

“We are excited to be launching Shopping ads in Nigeria over the next few weeks. Shopping ads include photos and prices to help consumers find the products they are looking for and enable advertisers to reach consumers who are looking to buy,” says Adim Isiakpona. Industry Manager, Google West Africa.

“We adopted Google Shopping ads because we understand that in today’s world, images resonate more strongly with people than text. Adding images to ads means people can quickly see if the product is what they are searching for and shorten the time they need to make a purchase decision. Since we’ve started using Shopping Ads we’ve seen solid and consistent results that show it’s working for our consumers and helping them get what they need rapidly and easily. We see Shopping ads as a key part of achieving our goal of reinventing the way people access products in this part of the world,” says Nnamdi Ekeh. CEO, Konga group.

Shopping ads are now available in 94 countries and merchants can work with Comparison Shopping Services to advertise their products. One of the hardest challenges advertisers face when expanding internationally is preparing their Shopping ads for a new language. There is support available for advertisers to list in multiple languages and for those who sell and ship products to multiple countries, Google will automatically display product prices in the local currency.

The goal is to enable a thriving retail ecosystem and Google believes that success should be mutual through partnerships. To that end, Google continues to partner with advertisers of all sizes, providing them with the tools, technology and scale they need to thrive in today’s digital shopping world.

TAGGED: Google
Share this Article
Facebook Twitter Whatsapp Whatsapp Telegram Email Print
What do you think?
Happy0
Love0
Sad0
Angry0
Joy0
Surprise0

Connect with Okay on Social

Facebook Like
Twitter Follow
Instagram Follow
Telegram Follow
- Advertisement -
Ad imageAd image
- Advertisement -
Ad imageAd image
- Advertisement -
Ad image
- Advertisement -
Ad imageAd image

Recent Posts

L-R; Minister of Health, Dr Osagie Ehanire, Chairman of the Nigeria End Malaria Council (NEMC) and President of Dangote Group, Alhaji Aliko Dangote and President Muhammadu Buhari during the inauguration/Launch of the Nigeria End Malaria (NEMC) held at the Presidential Banquet Hall, State House, Abuja. PHOTO; SUNDAY AGHAEZE. AUG 16TH 2022
Buhari names Dangote as pioneer Chairman of National End Malaria Council
President Muhammadu Buhari
Buhari appoints Yaminu Musa as pioneer head of National Counter Terrorism Centre
The unexpected impact of a high volume of road accidents
Report crude oil theft and be rewarded, NNPC Ltd urges Nigerians
ASUU president, Emmanuel Osodeke
Just in: Meeting between ASUU and FG ends in deadlock

You Might Also Like

Lori Systems
Featured

Google invests in Lori Systems to help bring digital transport management to Africa

August 16, 2022
Tech

Tech companies making a difference in Africa

August 9, 2022
Tech

WhatsApp announces new privacy features, users can now hide online presence

August 9, 2022

NCC-CSIRT flags ‘HiddenAds’ Malware that Jeopardizes Users’ privacy

August 8, 2022
Previous Next
Okay.ngOkay.ng
Follow US

© OKN MEDIA PUBLISHING 2022 - All rights reserved

  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Okay.ng on WhatsApp
  • Careers
  • Submit News to Okay.ng
Welcome Back!

Sign in to your account

Lost your password?