By using this site, you agree to the Privacy Policy and Terms & Conditions.
Accept
Okay.ngOkay.ngOkay.ng
Font ResizerAa
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Reading: BOTY Nigeria Takeaways: Why we need more dance sponsored contests
Share
Font ResizerAa
Okay.ngOkay.ng
  • News
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Search
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Follow US
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
© OKN MEDIA PUBLISHING 2022 - All rights reserved
Featured

BOTY Nigeria Takeaways: Why we need more dance sponsored contests

Farouk Mohammed
By Farouk Mohammed
Published: May 3, 2022
Share
4 Min Read
SHARE

Victory is still in the air for Winners of the just concluded Globacom dance contest: Battle of the Year Nigeria. An intense competition that chronicled the journey of talented Nigerians over a span of three months. Capturing their dreams, thrills, backstories and dance floor theatrics.

It marked the first time Globacom was putting its weight behind the decade-long plus global competition and bringing it to the mainstream. The reason was simple. The company wanted “to show the world, the quality of dance talents and entertainment Nigeria has”.

Thus, the BOTY Nigeria organizers set out to provide the much-desired means for dance to be celebrated and, ultimately, rewarded in Nigeria.

In a broader context, this would mean, exemplifying the manner in which top talents should be stewarded. This is in fact, my takeaway from the competition.

- Advertisement -

For many dance enthusiasts, dance carries an undeniable spirit that connects the world. It is a medium for expression, communication and cultural relevance. Across the world and on many stages in the world of entertainment, dance remains a pillar that strengthens other core aspects of entertainment that include, music and drama.

Its significance however appears not to be reflected in the reward system, for many dancers in countries, that include Nigeria. Especially, against the backdrop of hours of practice and craftsmanship that goes into routines, and the potential health risks [and daredevil theatrics] that accompany delivering a befitting performance.

This is why competitions like BOTY Nigeria are exemplary. It is the actual fact that: Dance is CentreStage, It is Celebrated and Dancers Are Rewarded in a competition created – just for them.

It is also about bringing structure and dignity to careers in entertainment, which remains the proverbial elephant in the room that no one likes to address or the ostrich that buries its head in the sands.

- Advertisement -

Globacom, however, hasn’t been a brand to shy away from this and has instead continued to champion this cause. It has a reputable history of supporting talents in Nollywood and Nigeria entertainment. This is with regards, to its Brand Ambassadors and Flagship Stars.

Dance is reflective of the African Spirit – the Afrobeats Spirit – and remains a major driver of the Afrobeats sound dominating the continent and World.

In more recent times, this occurs in form of viral dance challenges and influences. A phenomenon that helps to immeasurably promote many otherwise unknown songs in the digital era of streaming sales.

Therefore, it is safe to agree that entertainment has put Africa on the map, and for good reason.

Hopefully, many more investors follow suit to harness more millionaires across the continent through dance. This should not be restricted to financial rewards alone but in providing the much-needed support and mentorship for business of dance.

Stay Updated on the Go with Our Latest News—Join Our WhatsApp Channel Now!
TAGGED:Glo Battle of the YearGLOBACOM
Share This Article
Facebook Whatsapp Whatsapp Telegram Email Copy Link Print
ByFarouk Mohammed
Publisher
Follow:
Farouk Mohammed is a Head Editor at Okay Nigeria (Okay.ng). He has been publishing for 10 years and focused more on Local/World News on Okay.ng
Previous Article Fayemi Kayode 2023: Fayemi to declare presidential bid on Wednesday
Next Article 2023: Fayemi declares interest to run for President

Connect with Okay on Social

FacebookLike
XFollow
InstagramFollow
TelegramFollow

Dollar/Naira Rates

Dollar to Naira Exchange Rate

Okay.ng Logo
Buy Rate ₦1,605.00
Sell Rate ₦1,620.00

Last updated: 5 days ago (June 3, 2025 2:33 pm)

Displayed rates are for informational purposes only and are subject to change.

USD/NGN Converter

- Advertisement -
- Advertisement -
Ad imageAd image
- Advertisement -
Ad imageAd image

Recent Posts

Anambra, Osun Polls: APC Faces Internal Strife as Soludo and Adeleke Engage President Tinubu Amid Election Tensions
Politics Top stories
Pastor Adeboye
Pastor Adeboye Shares Divine Directive: Leaving RCCG Could Lead to Tragic Loss
News
Anglican Bishop of Lafia Calls on President Tinubu to Address Root Causes of Nigeria’s Insecurity and Economic Woes
News
Egbe Bobakeye Okunrin Akile Ijebu Refutes False Claims About Queen Elizabeth II’s 1956 Visit
News
NRC Managing Director Warns Against Railway Vandalism: “We Don’t Have Scraps, We Have National Assets”
News
- Advertisement -
Ad imageAd image

You May Also Like

News

Tragic Head-On Collision in Jigawa Claims Nine Lives, Dozens Injured

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
June 7, 2025
Sport

Victor Osimhen Returns to Nigeria as Al Hilal Transfer Hangs in Balance Ahead of FIFA Club World Cup

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
June 7, 2025
News

Tinubu Urged by PDP to Cut Fuel and Electricity Costs Amid Eid-el-Kabir Festivities

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
June 7, 2025
Okay.ngOkay.ng
Follow US
© OKN MEDIA PUBLISHING 2025 - All rights reserved
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
adbanner
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?