By using this site, you agree to the Privacy Policy and Terms & Conditions.
Accept
Okay.ngOkay.ngOkay.ng
Font ResizerAa
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Reading: YouTube marks one-year anniversary of Shorts in Nigeria
Share
Font ResizerAa
Okay.ngOkay.ng
  • News
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Search
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Follow US
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
© OKN MEDIA PUBLISHING 2022 - All rights reserved
Featured

YouTube marks one-year anniversary of Shorts in Nigeria

Muhammad A. Aliyu
By Muhammad A. Aliyu
Published: July 7, 2022
Share
6 Min Read
YouTube Shorts
YouTube Shorts
SHARE

One year ago, YouTube introduced Shorts in Nigeria to further our mission to give everyone a voice and help creators grow their audiences and be inspired by new video formats. Since its inception, YouTube Shorts has grown a community of more than 1.5B monthly logged-in users globally. 

At the heart of YouTube’s journey are the voices of our creators and artists. When we introduced Shorts, we knew that we were bringing an important new format to the YouTube repertoire. For artists, the path to success has never been more demanding, so we’re designing products like Shorts to make YouTube THE place for them to connect with their fans and grow long-term, sustainable music careers.

We’ve been hard at work innovation and refining the product features our community knows and loves to incorporate this new video format into the broader YouTube experience. Here are some recently launched highlights:

  • Video remixing: Utilizing content from the world’s largest video library, creators on YouTube can put their own spin on the content they love from YouTube using our latest video remixing features, Cut and Green Screen to Shorts on iOS (coming to Android soon). 
  • Cut: The ability to use a 1-5 second video segment from any eligible VOD or Short in the creation of new Shorts content. 
  • Green Screen: The ability to use up to a 60 second video segment from any eligible VOD or Short as the background for their original Short video. 
  • Multiformat analytics: Evolving the in-depth analytics, we recently rolled out a new design for YouTube Analytics which allows creators and artists to see insights and performance data for specific content across our different video formats: VOD (video on demand), Live and Shorts. This allows them to individualize and optimize their content strategies more effectively to make the most of the platform for both reach and revenue opportunities. 

As YouTube introduces new products, we’ve seen the birth of a new trend unique to the platform: “the rise of the multiformat creator and artist.” Moving seamlessly between different video formats on YouTube — from Shorts, Longform, Live and Audio — these multiformat creators and artists create an infinite flow of content combinations to maximize their creativity, reach, community connection and revenue. This interplay between video formats mirrors the reality of today’s viewer, who expect content to suit their active lives, varied interests and wide ranging attention spans. 

- Advertisement -

This approach is yielding real results for both our creators and artists. New insights include: 

  • In April 2022, Shorts containing content sampled from long-form videos generated over 100B views. 
  • With the launch of Shorts, artist and creator channels uploading both Shorts and long-form are seeing better overall watch time and subscriber growth relative to those only uploading long-form. 

Neal Mohan, YouTube’s Chief Product Officer, said: “Shorts have become an essential part of the YouTube experience for our creators and viewers. Now being watched by over 1.5B logged in users every month, the product is growing thanks to the creativity of our community. While we’re still at the beginning of our journey with Shorts, we look forward to continuing to innovate the product so our creators can continue to express themselves, connect with their audiences, and increase their reach and revenue opportunities on the platform.”

Lyor Cohen, YouTube’s Global Head of Music, said: Everybody knows that our mission at YouTube is to become the leading revenue generator for the music industry. Money is great, but it’s not enough. Building artist fandom is equally important. We want YouTube to be THE PLACE for artists to connect and create meaningful relationships with their fans and grow long-term, sustainable music careers; Shorts, combined with long-form video, is proving to be a critical way to do that. It’s our job to make sure that once fans find their life’s soundtrack on Shorts, they are met with prompts that encourage them to dive deeper into an artist’s repertoire. YouTube is the only platform that can bring that experience to reality and we are ALL IN on making it happen.

These Shorts creators and artists are using YouTube to lead the next wave of the creator economy. Here is the list of the top 10 trending Shorts videos in the past year in Nigeria:

- Advertisement -

Shorts VideoChannel
Uche Nancy Vs her daughter Obio OluebubeNollywood actors daily
Saving the world isn’t an easy work – CAPTAIN SHAGGIOfficial BRODA SHAGGI
Kizz Daniel ft Tekno – Buga (official)CJ The Dancer
POV: Uncles waiting for food to be served likeTAAOOMA’S CABIN
Focus Dance beat | Happy feet, butterfly legworkRosey Lucci
Tiwa Savage – Somebody’s Son TikTok Challenge #ShortsAfrobeat Central
Pheelz ft BUJU_Finesse [Tiktok Dance Challenge] #finesse #pheelz #sdc #youtube #tiktok #trendingOlamide Wasse 254
Burna Boy – Kilometre (Dance Video)ItsJustNife
Wedding guests Broda Shaggi| Sydney Talker | NasboiOfficial BRODA SHAGGI
Davido Throwing Money at DANI + EGO Wedding in ZimbabweAKZtv
Stay Updated on the Go with Our Latest News—Join Our WhatsApp Channel Now!
TAGGED:NigeriaYOUTUBEYouTube Shorts
Share This Article
Facebook Whatsapp Whatsapp Telegram Email Copy Link Print
ByMuhammad A. Aliyu
Follow:
Muhammad Ameer Aliyu, is a prolific journalist who joined Okay Nigeria in 2015 with the aim staying committed to bringing more positive growth to the digital news platform. He is the Senior Editor at Okay Nigeria.
Previous Article 5 tips to lower your living costs
Next Article Love, Damini by Burna Boy Burna Boy releases sixth studio album, ‘Love, Damini’ | LISTEN

Connect with Okay on Social

FacebookLike
XFollow
InstagramFollow
TelegramFollow

Dollar/Naira Rates

Dollar to Naira Exchange Rate

Okay.ng Logo
Buy Rate ₦1,605.00
Sell Rate ₦1,620.00

Last updated: 4 days ago (June 3, 2025 2:33 pm)

Displayed rates are for informational purposes only and are subject to change.

USD/NGN Converter

- Advertisement -
- Advertisement -
Ad imageAd image
- Advertisement -
Ad imageAd image

Recent Posts

Pastor Adeboye
Pastor Adeboye Shares Divine Directive: Leaving RCCG Could Lead to Tragic Loss
News
Anglican Bishop of Lafia Calls on President Tinubu to Address Root Causes of Nigeria’s Insecurity and Economic Woes
News
Egbe Bobakeye Okunrin Akile Ijebu Refutes False Claims About Queen Elizabeth II’s 1956 Visit
News
NRC Managing Director Warns Against Railway Vandalism: “We Don’t Have Scraps, We Have National Assets”
News
Tragic Head-On Collision in Jigawa Claims Nine Lives, Dozens Injured
News
- Advertisement -
Ad imageAd image

You May Also Like

Sport

Victor Osimhen Returns to Nigeria as Al Hilal Transfer Hangs in Balance Ahead of FIFA Club World Cup

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
June 7, 2025
News

Tinubu Urged by PDP to Cut Fuel and Electricity Costs Amid Eid-el-Kabir Festivities

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
June 7, 2025
Mike Ejeagha
News

Mike Ejeagha, Nigerian Highlife Maestro, Dies at 95

Muhammad A. Aliyu
Muhammad A. Aliyu
June 7, 2025
Okay.ngOkay.ng
Follow US
© OKN MEDIA PUBLISHING 2025 - All rights reserved
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
adbanner
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?