The management of Dangote Cement Plc. has denied reports, on some online platforms, that it has embarked on sales promotion and adjusted its prices.
There have been reports on some online platforms and social media, that the company has reduced the price of a bag of cement to between N2,400 and N2,700 as part of a sales promo.
“This is to inform the general public that the sale of Dangote Cement is at a promotional factory price of N2,410 per bag. Transportation and offloading cost to any location in Nigeria is N300 per bag,” one of the posts read partly.
In response to the report, the Chief Branding and Communications Officer of the Dangote Group, Anthony Chiejina, described the reports as mischievous, malicious, and false.
He added that the management has formally notified the law enforcement agents to track down, name, and shame the perpetrators of this devious and deceptive information.
He urged Dangote Cement customers and other stakeholders to continue patronising the high-quality cement brand and be careful of scammers, who are bent on defrauding them of their funds.
It can be recalled that BUA Group recently announced a reduction of ex-factory cement price to N3,500 per bag.
The current ex-factory price is N4,650, while it is being sold at N5,000 in the market. However, there has been a reported scarcity of the product in the market.