By using this site, you agree to the Privacy Policy and Terms & Conditions.
Accept
Okay.ngOkay.ng
  • News
    • Politics
    NewsShow More
    Lagos Police Uncover Plot to Unleash Violence Amid New Naira Notes
    February 7, 2023
    FIRS, Lagos State Sign MoU to Establish Joint Tax Audit System
    February 7, 2023
    Christian Atsu still missing, not found — Hatayspor President
    February 6, 2023
    Abdulrasheed Bawa
    Contempt: Court sentences EFCC boss to Kuje Prison
    February 6, 2023
    Aisha Buhari part of Aso Rock cabals — Naja’atu Mohammed
    February 6, 2023
  • Entertainment
    EntertainmentShow More
    Beyonce
    Beyonce Breaks All-Time Grammy Record with 32 Wins
    February 6, 2023
    Viola Davis
    Viola Davis’ Memoir “Finding Me” Earns Grammy for Best Audiobook Narration
    February 6, 2023
    Viola Davis
    Viola Davis Makes EGOT History, Wins Grammy for Best Audiobook Narration
    February 6, 2023
    Tems
    Tems Shines Bright at the Grammys with Best Rap Melodic Performance Award
    February 6, 2023
    Tony Elumelu Shares Throwback Picture from His Youth Service Days
    February 3, 2023
  • Business & Economy
    Business & EconomyShow More
    FIRS, Lagos State Sign MoU to Establish Joint Tax Audit System
    February 7, 2023
    MTN CEO Ralph Mupita Praises NGX for Democratising Access to Financial Securities
    February 6, 2023
    (L-R) Chairman, Sinoma International Engineering (Nanjing) Co. Ltd., Liu Renyue; President/CE, Dangote Industries Limited, Aliko Dangote; Group Executive Director, Strategy, Capital Projects & Portfolio Development, Dangote Industries Limited, Devakumar Edwin; and Group Managing Director, Dangote Industries Limited, Olakunle Alake at the Signing ceremony in Lagos, of 2x6000 TPD Cement Project, Itori Cement Plc, Ogun State in Lagos.
    Dangote, Sinoma Sign Agreement to Build Six Million Ton Cement Plant in Ogun State
    February 1, 2023
    Emefiele: CBN to Continue Accepting Old Naira Notes After February 10 Deadline
    January 31, 2023
    NNPC Takes Over Addax Petroleum Assets
    January 31, 2023
  • Sport
    SportShow More
    Name on my jersey wrongly spelt — Casemiro
    February 5, 2023
    Nigerian billionaire, Dozy Mmobuosi closes in on buying English club, Sheffield United
    February 3, 2023
    Antonio Conte
    Spurs head coach Antonio Conte to undergo surgery for Cholecystitis
    February 1, 2023
    Man United’s Eriksen ruled out for 3 months over injury
    January 31, 2023
    Osimhen shines as Napoli extend lead in Serie A title race
    January 30, 2023
  • Tech
    TechShow More
    Google announces ChatGPT rival Bard
    February 6, 2023
    Samsung Galaxy S23
    Glo, Samsung Strike Exclusive Deal for New Galaxy S-23 Smartphone
    February 4, 2023
    ChatGPT Plus: OpenAI launches Premium Version of its Popular Chatbot
    February 1, 2023
    SpaceX Launches Starlink Services in Nigeria: The First African Country to Receive Satellite Internet
    January 31, 2023
    Kashifu Inuwa
    Forbes Recognizes NITDA’s Kashifu Inuwa with Best of Africa Corporate Governance Award
    January 16, 2023
Reading: Union Bank unveils brand new sonic identity – The Sound of Union
Share
Aa
Okay.ngOkay.ng
Aa
  • News
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Search
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Follow US
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Okay.ng on WhatsApp
  • Careers
  • Submit News to Okay.ng
© OKN MEDIA PUBLISHING 2022 - All rights reserved
Featured

Union Bank unveils brand new sonic identity – The Sound of Union

Okay.ng By Okay.ng Published December 2, 2022
Share
3 Min Read
SHARE

Union Bank of Nigeria has launched a brand-new sonic identity tagged ‘The Sound of Union. At 105 years, the Bank is now leveraging the universality of music to engage with new and existing audiences through this unique sound identity.

The Bank tapped prolific and award-winning music producer Tee-Y Mix, to create a timeless sound and interpret it across multiple genres for today’s and tomorrow’s generations.
Speaking about The Sound of Union during the official Twitter Space unveiling, Ogochukwu Ekezie-Ekaidem, Chief Brand and Marketing Officer, Union Bank, spoke about why the Bank is unveiling the sound identity at this time. She said: “Over the past couple of years, Union Bank has gone through significant evolution and as a team, we are constantly thinking of ways to connect with our audiences – new and existing. At 105 years, we are entering into a new era of identity and the Sound of Union represents a milestone for us. We have produced a distinct tone and instrumental melody spanning five music genres drawing on our local culture to connect with audiences across different geographical zones. We believe we are the first Nigerian bank to create an identity using sound, and not just a one-off jingle or payoff. This launch underscores our commitment to providing the simplest and smartest solutions while offering the best experience for our customers.”

To launch the sound identity, Union Bank has partnered with Boomplay to release an EP which will include the five genres of the melody which will make the EP available exclusively to Boomplay subscribers for a period before it is available on other platforms.

Also commenting during the Twitter Space, about the audio distribution partnership between Union Bank and Boomplay, James Afuwape, Marketing Manager at Boomplay said: “Boomplay is the largest and fastest-growing streaming platform in Africa, and we are passionate about building and sustaining the music culture and consumption in Africa. We do this by leveraging partnerships and collaborations and this one with Union Bank was one we couldn’t pass up on. The Sound of Union is a unique project, and we are honoured to use our platform to help amplify the sound.”

- Advertisement -
TAGGED: Union Bank
Share this Article
Facebook Twitter Whatsapp Whatsapp Telegram Email Copy Link Print
What do you think?
Happy0
Love0
Sad0
Angry0
Joy0
Surprise0

Connect with Okay on Social

Facebook Like
Twitter Follow
Instagram Follow
Telegram Follow
- Advertisement -
Ad imageAd image
- Advertisement -
Ad imageAd image
- Advertisement -
Ad imageAd image

Recent Posts

Lagos Police Uncover Plot to Unleash Violence Amid New Naira Notes
News
FIRS, Lagos State Sign MoU to Establish Joint Tax Audit System
Business News
Google announces ChatGPT rival Bard
Tech
Christian Atsu still missing, not found — Hatayspor President
News
Abdulrasheed Bawa
Contempt: Court sentences EFCC boss to Kuje Prison
News
- Advertisement -

You Might Also Like

Featured

Exalt Nigeria Launches App to Boost Support for Presidential Candidate Peter Obi

February 3, 2023
FeaturedNews

NCDMB Graded 90.5% in BPSR Summary Report, Achieves Level 5 Platinum Status

February 3, 2023
EntertainmentFeatured

John Akpos: “His Voice is Next to None”.

February 1, 2023
Spotify
Featured

Spotify: Top Emerging Artists to Watch in 2023

January 31, 2023
Previous Next
Okay.ngOkay.ng
Follow US

© OKN MEDIA PUBLISHING 2022 - All rights reserved

  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Okay.ng on WhatsApp
  • Careers
  • Submit News to Okay.ng
Welcome Back!

Sign in to your account

Lost your password?