On Friday, 5 August, MTN Nigeria officially concluded the 2022 Y’ello Care campaign at a closing ceremony held at the company’s Falomo, Ikoyi head office. Present at the event were MTN executives, MTN staff and ecosystem partners from Huawei, IHS and others.
21 Days of Y’ello Care is an annual employee volunteerism program for MTN staff to volunteer their resources (time, financial and skills) to empower local communities across Nigeria through capacity building and other forms of empowerment.
This year’s campaign was themed, “Empowering Communities to Drive Economic Recovery.” This inspired MTN employees to rise to the challenge of upskilling local communities to help boost economic activities. MTN employees, alongside partners to the brand organised several financial inclusion and empowerment programmes for women, youth and children within various communities. Employability training, graphics design masterclasses and hackathons were organised with several individuals and businesses empowered with start-up capital, devices and business equipment across Nigeria.
Director of Monitoring and Investigation, Lagos State Agency for Mass Education, Mustapha Ibrahim, while commending MTN’s effort at the Surulere Vocational Centre, saying, “I am impressed with MTN’s commitment to growth and development, and I am not surprised because the company is well-known for this. We appreciate MTN’s support and are ready to continue partnering with you.”
Speaking at the closing ceremony, the Chief Human Resources Officer, MTN Nigeria, Esther Akinnukawe, said, “This year, our Y’ello Care initiative was focused on how we can give value to our communities enabling them to be more productive participants in the economy. It has been a privilege to give where we live, and we are truly grateful to the communities and people who received us. Thank you for believing, working with and trusting us to connect you to what matters most.”
MTN is committed to adding economic value by contributing to society through its programmes focused on digital education and capacity building. Through the Y’ello Care campaign, the company strives to ensure that it continues to strengthen and uplift community members in the pursuit of economic development. It is important to note that the Y’ello Care programme commenced in 2007.