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Flour Mills of Nigeria Plc Hosts Successful B2C Sales and Marketing Conference, Honours Top Dealers

Muhammad A. Aliyu
By Muhammad A. Aliyu
Published: June 15, 2023
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Flour Mills of Nigeria Plc (FMN), the renowned food and agro-allied company behind the iconic brand ‘Golden Penny’, recently hosted its highly anticipated annual B2C sales and marketing conference on June 5th, 2023.

Themed “Stronger Together,” the conference took place at the prestigious Eko Hotel and Suites, attracting distributors, partners, and stakeholders from various regions in Nigeria.

The event aimed to foster collaboration, share insights, and explore innovative strategies.

Spanning from morning to evening, the conference culminated in an enthralling awards ceremony that celebrated exceptional achievements among FMN’s dealers nationwide.

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This ceremony underscored FMN’s commitment to recognizing and honoring outstanding performance while motivating partners to strive for even greater success.

The highlight of the awards ceremony was the acknowledgment of the top three winners in the national category, who demonstrated unwavering dedication, remarkable sales performance, and unmatched commitment to their craft.

Alhaji Lamidi Monsur Ayoade emerged as the overall best dealer, receiving a prestigious award and a cash prize of N25 million naira.

His exceptional performance and outstanding business acumen were recognized as invaluable contributions to the success of Flour Mills of Nigeria.

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Securing the second-place prize was Alhaji Saleh Idris, whose exceptional sales prowess and significant contributions to the company earned him a cash prize of N20 million naira.

Hajia Khadijat Amoo, with her outstanding performance and dedication, claimed the third-place prize and received a cash prize of up to N15 million naira.

These remarkable individuals, along with other distributors from across Nigeria, exemplify the spirit of excellence and dedication that permeates the FMN community.

Their achievements serve as an inspiration to their peers and aspiring professionals in the industry.

During the event, Boye Olusanya, the Group Managing Director and CEO of FMN, expressed his appreciation for the dedication and hard work demonstrated by the dealers.

He emphasized the contributions of FMN’s business partners and dealers to the organization’s sustained success and encouraged everyone to continue their commitment towards taking the business to greater heights.

Olusanya’s words reaffirmed FMN’s dedication to continuous growth, innovation, and the pursuit of excellence.

Devlin Hainsworth, the Managing Director of Foods at FMN, also emphasized the group’s commitment to nurturing valuable partnerships.

He highlighted FMN’s role in creating an enabling environment for its people to thrive. The B2C dealers conference and awards served as an annual event where FMN rewarded its business partners, shared insights on past experiences, and discussed strategies for a more progressive financial year.

Hainsworth expressed honor in celebrating the accomplishments of the dealers and looked forward to a journey of growth and success together.

Alhaji Lamidi Monsur Ayoade, one of the award recipients, expressed his gratitude to FMN for being an invaluable partner throughout the years.

He commended FMN for not only supporting their dealers’ businesses but also ensuring their growth and prosperity. Ayoade emphasized that the financial rewards were just one aspect of FMN’s support, indicating his long-term commitment to the partnership.

FMN extends heartfelt congratulations to all the award winners, recognizing their outstanding contributions to the growth and success of the organization.

The annual B2C sales and marketing conference served as a platform to foster collaboration, share knowledge, and inspire industry professionals to reach new heights.

With a dedication to fostering valuable collaboration, recognizing excellence, and driving growth, FMN aims to empower industry professionals and partners through its annual B2C sales and marketing conference.

By doing so, the group strives to help them realize their full potential and make a positive impact on Nigeria’s business landscape.

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ByMuhammad A. Aliyu
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Muhammad Ameer Aliyu, is a prolific journalist who joined Okay Nigeria in 2015 with the aim staying committed to bringing more positive growth to the digital news platform. He is the Senior Editor at Okay Nigeria.
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