By using this site, you agree to the Privacy Policy and Terms & Conditions.
Accept
Okay.ngOkay.ngOkay.ng
Font ResizerAa
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Reading: TikTok Unveils New Tools to Help Nigerians Customise Their For You Feed Experience
Share
Font ResizerAa
Okay.ngOkay.ng
  • News
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Search
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Follow US
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
© OKN MEDIA PUBLISHING 2022 - All rights reserved
Tech

TikTok Unveils New Tools to Help Nigerians Customise Their For You Feed Experience

Yusuf Abubakar
By Yusuf Abubakar
Published: June 5, 2025
Share
4 Min Read
TikTok
TikTok
SHARE

TikTok has announced a suite of new features aimed at empowering users across Nigeria and beyond to take greater control of the content they encounter on the platform. The update, rolled out globally on Wednesday, introduces tools that personalise the For You feed—TikTok’s central content discovery engine—and make it safer and more enjoyable for users of all ages.

Contents
Manage TopicsSmart Keyword FilteringEducation and TransparencyBoosting Nigerian Creators

The new tools include a Manage Topics feature, an advanced Smart Keyword Filter, and an educational 101 guide on how the For You feed works. These updates are designed to help users better explore their interests, filter out unwanted content, and understand how TikTok’s recommendation system operates.

According to Adam Presser, TikTok’s Head of Operations & Trust & Safety, “The For You feed is a growth engine like no other. It’s where our users discover new interests and a crucial tool for creators to grow thriving communities. We’re thrilled to offer more resources that empower people to find their favourite creator, shape their ideal For You feed experience, and explore safely in a place customised for their needs.”

Manage Topics

The Manage Topics tool allows users to customise how often they see content from over 10 popular categories, such as Creative Arts, Nature, Travel, and Sports. Rather than eliminating topics entirely, the feature lets users tweak content frequency to better match their evolving interests.

- Advertisement -

“This makes it even easier for communities to discover new topics and creators that they love,” TikTok noted.

Smart Keyword Filtering

With the new Smart Keyword Filter, TikTok expands its keyword filtering system to include synonyms and related terms, making it easier for users to limit certain types of content. This update builds on TikTok’s existing custom keyword filters, which have already been used more than 190 million times by users worldwide.

Education and Transparency

As part of the update, TikTok is also rolling out an easy-to-use educational hub to help users understand why certain videos are recommended, learn how to reset their feed, and explore content safely. The platform says its educational videos have already been viewed over 180 million times globally.

The tools apply to both teen and adult accounts and are built upon existing safety measures, such as:

- Advertisement -

  • Restricting mature or inappropriate content from the For You feed.
  • Preventing teens from seeing content with complex themes through TikTok’s Content Levels.
  • Options to mark videos as “Not Interested” or activate Restricted Mode for added control.

Boosting Nigerian Creators

The For You feed has been pivotal in spotlighting Nigerian creators like Anchi Vibes, known for her red carpet interviews and behind-the-scenes clips from Nigerian Idol, and Charity Ekezie, who uses humour to challenge African stereotypes. These voices have found global recognition through TikTok’s unique recommendation algorithm.

With these enhancements, TikTok aims to strengthen the connection between creators and their audiences, offering more tools for personalised discovery, creative growth, and safe exploration.

“These updates further empower Nigeria’s TikTok users to explore, learn and discover content and creators they love,” the company added.

Stay Updated on the Go with Our Latest News—Join Our WhatsApp Channel Now!
TAGGED:TikTok
Share This Article
Facebook Whatsapp Whatsapp Telegram Email Copy Link Print
ByYusuf Abubakar
Follow:
Yusuf Abubakar, Born in the mid-’90s, a recipient of various meritorious awards, a passionate entrepreneur, an advocate of good governance, a toast master and a patriotic Nigerian.
Previous Article Pastor Tunde Bakare Meets President Tinubu in Lagos, Discusses Nigeria’s Future and National Development
Next Article Spotify Spotify Launches Masterclass to Combat Artificial Streaming and Protect Real Artists

Connect with Okay on Social

FacebookLike
XFollow
InstagramFollow
TelegramFollow

Dollar/Naira Rates

Dollar to Naira Exchange Rate

Okay.ng Logo
Buy Rate ₦1,605.00
Sell Rate ₦1,620.00

Last updated: 3 days ago (June 3, 2025 2:33 pm)

Displayed rates are for informational purposes only and are subject to change.

USD/NGN Converter

- Advertisement -
- Advertisement -
Ad imageAd image
- Advertisement -
Ad imageAd image

Recent Posts

BREAKING: Former Chief Justice of Nigeria, Mohammed Uwais, Passes Away at 89
News Top stories
Russia Launches Deadly Drone and Missile Strikes Across Ukraine Following Ukrainian Attacks on Russian Bomber Fleet
International
MTN Nigeria Doubles ICT Industry Average with 41.4% Female Workforce Representation
Top stories
Lagos Commuters Endure Severe Gridlock as Pre-Sallah Activities Paralyze Major Routes
News
Nigeria GDP Growth, Nigeria renewable energy
Sallah 2025: Tinubu’s Economic Optimism and Nationwide Security Measures Highlight Nigeria’s Eid Celebrations
News Top stories
- Advertisement -
Ad imageAd image

You May Also Like

News

Tinubu Warns Lagos, States Against Unauthorised Island Approvals, Vows to Revoke Encroachments

Muhammad A. Aliyu
Muhammad A. Aliyu
June 6, 2025
News

Shettima Inaugurates African Medical Centre of Excellence in Abuja, Hails New Era in African Healthcare

Muhammad A. Aliyu
Muhammad A. Aliyu
June 5, 2025
News

Tinubu Pledges Increased Infrastructure Funding, Calls for State-Federal Collaboration on Approvals

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
June 5, 2025
Okay.ngOkay.ng
Follow US
© OKN MEDIA PUBLISHING 2025 - All rights reserved
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
adbanner
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?