At a vibrant Jollof Carnival hosted in Lagos, Nestlé Professional introduced a new 100g pack size of MAGGI Signature Jollof Seasoning Powder, catering to the needs of out-of-home users, including restaurants, bukas, and hotels.
The unveiling of this convenient and affordable option aligns with current preferences for simplicity and efficiency, enabling customers to create the one-pot meals that are increasingly popular.
The Jollof Carnival provided participants with the opportunity to engage in an interactive cooking session, preparing and tasting ten different innovative Jollof recipes.
These included variations such as Banga Jollof, Coconut Jollof, Asun Jollof, Nkwobi Jollof, Suya Jollof, and Seafood Jollof, all crafted using MAGGI Signature Jollof.
Mrs. Oluwayemisi Oluokun, CEO of God’s Grace Events and a caterer, expressed her delight with the new product.
She shared, “I am thrilled that the Nkwobi Jollof I made today turned out so well! MAGGI Signature Jollof gave it such a distinctive, rich flavor. Every caterer and chef really need to try this convenient pack to infuse the signature jollof taste into their meals.”
Funmi Osineye, Business Manager at Nestlé Professional, spoke during the product unveiling, emphasizing the significance of Jollof Rice in Nigerian culture.
She stated, “No occasion in Nigeria is complete without Jollof Rice, and that is why we are happy to introduce the 100g MAGGI Signature Jollof as an affordable and convenient solution for our out-of-home customers. This new pack reinforces Nestlé’s leadership position and commitment to growing the culinary landscape in Nigeria.”
The Jollof Carnival attracted a diverse audience, including chefs, caterers, event planners, representatives of hotels and restaurants, and members of the media.
Chef Nick Maaji, Vice President South-West of the Association of Professional Chefs Nigeria, commended the 100g pack size, highlighting its time-saving and convenient features, making life easier for chefs.
“The 100g pack size of Maggi Signature Jollof is time saving and convenient, making life easy for me as an Executive Chef. I believe that this will be the same experience for my colleagues in the industry. I also found the showcasing of the diverse ways Maggi Jollof brings recipes to life exciting. It really has been a Jollof Carnival!,“ he said.
Mrs. Surakat Idowu, President of the Association of Professional Caterers and Decorators in Nigeria, praised MAGGI Signature Jollof for its aroma and authentic taste.
“I have been using MAGGI since I was in catering school and find that MAGGI Signature Jollof has a great aroma and delivers the authentic jollof taste! I must commend Nestlé Professional for introducing this convenient 100g pack option and encourage our caterers to try this product,” she said.
Jollof rice holds a special place in Nigerian cuisine, known for its spicy, savory, and smoky flavor.
As a centerpiece in celebrations and gatherings, the introduction of an affordable and convenient 100g pack size is a noteworthy addition to Nestlé Professional Nigeria’s portfolio.
