By using this site, you agree to the Privacy Policy and Terms & Conditions.
Accept
Okay.ngOkay.ngOkay.ng
Font ResizerAa
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Reading: Love is in the Air, but Nigerians are Keeping it Practical: Valentine’s Day Spending Trends 2025
Share
Font ResizerAa
Okay.ngOkay.ng
  • News
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Search
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Follow US
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
© OKN MEDIA PUBLISHING 2022 - All rights reserved
News

Love is in the Air, but Nigerians are Keeping it Practical: Valentine’s Day Spending Trends 2025

Genesis Obong
By Genesis Obong
Published: February 13, 2025
Share
5 Min Read
Valentine's Day Spending Nigeria
Roses are red, violets are blue, it's always been you
SHARE

Valentine’s Day is upon us, and while the air may be thick with love, the reality is that Nigerians are approaching this romantic occasion with a blend of sentimentality and practicality. According to a new report by SBM Intelligence, “Love in the Air: How Nigerian Consumers Are Driving Valentine’s Day Growth in 2025,” nearly 80% of consumers plan to indulge, but their spending habits are evolving, reflecting a shift towards meaningful experiences alongside traditional gifts.

“Almost 80% of consumers plan to spend their money on food and perfumes,” the report reveals. This practical approach to prioritising everyday pleasures and personal care underscores the nuanced reality of celebrating love amidst economic pressures. While jewellery and roses still hold a certain allure, the report highlights a growing preference for experiences that create lasting memories.

The surge in Valentine’s Day enthusiasm is undeniable. A remarkable 85.6% of respondents across Abuja, Lagos, and Port Harcourt plan to celebrate this year, a significant jump from 62.8% in 2024. This increased participation is translating into higher spending, with 33% of consumers setting aside between N51,000 and N100,000 for festivities. The luxury segment is also experiencing a boom, with the number of individuals budgeting over N500,000 nearly tripling compared to the previous year.

Despite the economic headwinds, discretionary spending on Valentine’s Day remains robust. Only 14.4% of respondents are opting out of celebrations this year, a sharp decline from 37.2% in 2024. This resilience suggests that even in challenging times, consumers find ways to express love and appreciation.

- Advertisement -

Read Also: BREAKING: Reps Approve ₦54.99 Trillion 2025 Budget

The retail landscape is also evolving. While department stores and shopping malls remain popular, online shopping is gaining significant traction. “31.8 per cent of respondents plan to shop in department stores, while 30.3 per cent prefer supermarkets,” the report states. E-commerce platforms are capturing a growing market share, with 18.4% of consumers opting for the convenience and competitive pricing offered online. This digital shift underscores the importance of a strong online presence for retailers looking to capitalise on Valentine’s Day spending.

However, material gifts are not the sole focus. Experiences are increasingly becoming the cornerstone of Valentine’s Day celebrations. Restaurants are emerging as the top choice, with 27% of respondents planning to dine out. Cinemas, hotels, and local vacation spots are also gaining popularity. While international travel remains a luxury for many, the report emphasises the growing appeal of domestic travel and unique local experiences. This shift towards experiential spending presents a significant opportunity for the hospitality and entertainment sectors.

The motivations behind these spending decisions are multifaceted. “Personal sentiments remain the primary driver of Valentine’s Day spending, with 36.6 per cent of respondents stating that emotions influence their purchasing decisions,” the report explains. Social media trends also play a significant role, in shaping the desires and expectations of many consumers.

- Advertisement -

While societal pressure to overspend is relatively low, with 79.3% of respondents feeling unburdened by such expectations, discounts and promotions remain highly effective. “58.5 per cent of respondents said they are more likely to spend when presented with deals and special offers,” highlighting the importance of strategic pricing and promotional campaigns.

Last-minute shopping remains a significant trend, with 35% of respondents planning just a few days before the event. This presents a unique challenge and opportunity for retailers to leverage flash sales, quick-delivery services, and attractive last-minute deals to capture the attention of spontaneous shoppers.

Looking beyond immediate spending, the report reveals a strong desire for more luxurious experiences. If financial constraints were not a factor, 31% of respondents would prioritise international travel with their partners. These aspirational desires point towards an untapped market for premium travel packages, high-end dining, and exclusive experiences that cater to the desires of discerning consumers.

The increase in Valentine’s Day spending is poised to provide a significant boost to the Nigerian economy. Retailers, hoteliers, and entertainment businesses can capitalise on this seasonal surge by offering strategic promotions, enhancing their customer experiences, and leveraging the power of digital platforms to reach a wider audience.

Stay Updated on the Go with Our Latest News—Join Our WhatsApp Channel Now!
TAGGED:Consumer SpendingEntertainmentHospitalityLoveNigeriaRetailRomanceValentine’s Day
Share This Article
Facebook Whatsapp Whatsapp Telegram Email Copy Link Print
ByGenesis Obong
Follow:
Genesis Obong is a Journalist with relevant experience in Business, Finance and Economic matters in Nigeria and across the West African space.
Previous Article BREAKING: Reps Approves ₦54.99 Trillion 2025 Budget
Next Article Trans-Saharan Gas Pipeline Africa Set to Uncork Gas Reserves: Nigeria, Algeria, and Niger Sign Trans-Saharan Pipeline Agreements

Connect with Okay on Social

FacebookLike
XFollow
InstagramFollow
TelegramFollow

Dollar/Naira Rates

Dollar to Naira Rate

Okay.ng Logo
Buy Rate ₦1,560.00
Sell Rate ₦1,570.00

Updated: 2 days ago

Displayed rates are for informational purposes only and are subject to change.

Quick Converter

- Advertisement -
- Advertisement -
Ad imageAd image
- Advertisement -
Ad imageAd image

Recent Posts

Nigerian Troops Neutralize Terror Kingpin Mai Dada, Recover Arms in Multi-Region Operations
Security
NNPP Welcomes Possibility of Rabiu Kwankwaso Joining APC Amidst Ganduje’s Resignation
News
Tinubu’s State Visit to Saint Lucia Marks Historic Diplomatic and Cultural Engagement, Presidency Clarifies
International News
President Bola Tinubu Suspends Implementation of Financial Reporting Council Amendment Act 2023
News
Aminu Dantata to be Buried in Madinah After Saudi Approval
News
- Advertisement -
Ad imageAd image

You May Also Like

CrimeVideo

VIDEO: NDLEA Issues Strong Advisory to Travellers Against Carrying Unknown Bags

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
June 29, 2025
News

SERAP Demands Transparency from Nigeria’s Governors on Security Vote Spending

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
June 29, 2025
NewsSecurity

Security Situation Improving, CDS Urges Continued Support from Nigerians

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
June 29, 2025
Okay.ngOkay.ng
Follow US
© OKN MEDIA PUBLISHING 2025 - All rights reserved
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
adbanner
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?