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Instagram Edits App: What to Expect From the New Creator Tool

Yusuf Abubakar
By Yusuf Abubakar
Published: April 16, 2025
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Instagram is stepping up its game — and content creators everywhere are about to benefit in a big way. The social media giant is set to launch a brand-new app called Instagram Edits, a video editing companion tailored specifically for Reels and short-form content.

Contents
What Is Instagram Edits?Key Features Creators Will LoveInstagram Edits vs CapCut: How They CompareWhen Is It Launching?How to Use Instagram Edits (Once It’s Out)

If you’ve ever wanted more control, cleaner edits, and advanced features beyond the native Instagram app, this might be the tool you’ve been waiting for.


What Is Instagram Edits?

At its core, Instagram Edits is a standalone video editing app designed for creators who want more flexibility and polish in their content. Think of it as Instagram’s answer to CapCut — but with deeper integration into the Instagram platform and tools designed specifically for how people engage with Reels.

The app makes it easier to film, edit, and share high-quality videos without switching between platforms or sacrificing creative control.

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Key Features Creators Will Love

Instagram is clearly aiming to simplify the workflow for creators who live and breathe short-form video. Here’s a rundown of what’s coming:

  • Powerful Editing Tools
    From frame-by-frame trimming to multi-layer editing and smooth transitions, you’ll be able to build more professional content right from your phone.
  • Smart Suggestions with AI
    The app will use AI to recommend filters, music, captions, and even visuals — all based on trending styles and your previous content.
  • Real-Time Traffic and Discovery Tabs
    Two major tabs stand out: the “Inspiration” tab shows trending formats, while the “Drafts” tab keeps your unfinished videos easily accessible.
  • Built-In Performance Insights
    Get analytics on how each piece of content performs, so you know what’s working — and what’s not.
  • Seamless Instagram Integration
    No more saving videos and uploading them manually. You’ll be able to publish straight to your Reels, Feed, or Stories without ever leaving the app.
  • Collaborative Editing
    Share your drafts with team members or co-creators, making it easier to create together — even if you’re not in the same room.

Instagram Edits vs CapCut: How They Compare

While CapCut has long been the go-to for many TikTok creators, Instagram Edits is shaping up to be its biggest rival. Here’s a quick side-by-side:

FeatureInstagram EditsCapCut
Platform IntegrationInstagramTikTok
AI-Powered EnhancementsYesYes
Team CollaborationYesNo
In-App AnalyticsYesLimited
Ideal ForIG Reels & StoriesTikTok & YouTube Shorts

When Is It Launching?

  • Release Date: April 30, 2025
  • Platforms: iOS first; Android to follow shortly
  • Where to Get It: Preorder is now live on the Apple App Store

How to Use Instagram Edits (Once It’s Out)

Getting started will be simple:

  1. Download the app from the App Store.
  2. Log in using your Instagram account.
  3. Start exploring templates, filters, trending edits, and smart suggestions.
  4. Create your content using intuitive editing tools.
  5. Publish straight to Instagram — no extra steps needed.
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ByYusuf Abubakar
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Yusuf Abubakar, Born in the mid-’90s, a recipient of various meritorious awards, a passionate entrepreneur, an advocate of good governance, a toast master and a patriotic Nigerian.
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