By using this site, you agree to the Privacy Policy and Terms & Conditions.
Accept
Okay.ngOkay.ngOkay.ng
Font ResizerAa
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Reading: AKA Says He Did Not Break-up With Bonang Matheba, It Was A Marketing Strategy
Share
Font ResizerAa
Okay.ngOkay.ng
  • News
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Search
  • News
    • Politics
  • Entertainment
  • Business & Economy
  • Sport
  • Tech
Follow US
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
© OKN MEDIA PUBLISHING 2022 - All rights reserved
Entertainment

AKA Says He Did Not Break-up With Bonang Matheba, It Was A Marketing Strategy

Gbolahan Adeyemi
By Gbolahan Adeyemi
Published: February 24, 2017
Share
2 Min Read
SHARE

HIGHLIGHT

South African rapper, AKA trended on social media following his one-day break up with Bonang Matheba.

AKA and Bonang


In a new interview with The Plug, the rapper revealed that it was all a marketing strategy to get people to talk about his newly dropped single.

AKA stated he never broke up with Bonang, saying that it was just a way to get people to talk about him before he dropped his new music.

“Originally I had wanted to drop the song on Valentine’s Day. I thought that this would be way too obvious. So I was watching the Grammy’s I think, around Wednesday/Thursday last week and obviously saw the whole Adele acceptance speech where she mentioned that Lemonade was a huge moment for the culture or whatever. I got the idea that instead of Valentine’s Day, I should do something kind of anti-Valentine’s Day due to the content of the song. I then came up with the idea and developed it from there.” he said

- Advertisement -

He revealed that initially, Bonang was scared of the plan because of the effect it would have on her brand but he convinced her to go along with it.

On Bonang’s reaction, AKA said,

“Yes, she has a big contract with Revlon for instance. Her whole campaign is about “LOVE” so it was a calculated risk. Like I said, I asked her to trust that it would work out and it did. I was never worried on my side because I don’t really care what people think or what they say, because they’ve said everything there is to say already. She loved it. She’s a visionary, just like me. I told her to trust me, and she did.”

Stay Updated on the Go with Our Latest News—Join Our WhatsApp Channel Now!
TAGGED:AKABonang MathebaCelebritiesGrammyinterviewLoveSouth AfricanValentineWednesday Thursday
Share This Article
Facebook Whatsapp Whatsapp Telegram Email Copy Link Print
ByGbolahan Adeyemi
Entertainment News writer
Follow:
Gbolahan Adeyemi is a writer for Okay Nigeria. A budding individual with the strive to share and inform the masses with contents relating to their beliefs, lifestyle and all about the entertainment.
Previous Article VIDEO: Eddy Kenzo – ‘Jubilation’ | WATCH
Next Article Ali Modu Sheriff Formally Takes Over PDP National Secretariat

Connect with Okay on Social

FacebookLike
XFollow
InstagramFollow
TelegramFollow

Dollar/Naira Rates

Dollar to Naira Exchange Rate

Okay.ng Logo
Buy Rate ₦1,560.00
Sell Rate ₦1,570.00

Last updated: 1 day ago (June 28, 2025 10:51 am)

Displayed rates are for informational purposes only and are subject to change.

USD/NGN Converter

- Advertisement -
- Advertisement -
Ad imageAd image
- Advertisement -
Ad imageAd image

Recent Posts

VIDEO: NDLEA Issues Strong Advisory to Travellers Against Carrying Unknown Bags
Crime Video
SERAP Demands Transparency from Nigeria’s Governors on Security Vote Spending
News
Security Situation Improving, CDS Urges Continued Support from Nigerians
News Security
David Mark to Lead Anti-Tinubu Coalition Under African Democratic Congress Platform
Politics Top stories
FG to Plant 20 Billion Trees Next Rainy Season in National Reforestation Drive, Says VP Shettima
International News
- Advertisement -
Ad imageAd image

You May Also Like

NewsTop stories

Federal Government to Overhaul Civil Servants’ Healthcare Policy Amid Rising Concerns

Oluwadara Akingbohungbe
Oluwadara Akingbohungbe
June 28, 2025
Sport

Paul Pogba Joins AS Monaco on Free Transfer After Doping Ban

Yusuf Abubakar
Yusuf Abubakar
June 28, 2025
Aminu Alhassan Dantata
News

Dantata Family Confirms Burial Plans for Late Aminu Dantata

Muhammad A. Aliyu
Muhammad A. Aliyu
June 28, 2025
Okay.ngOkay.ng
Follow US
© OKN MEDIA PUBLISHING 2025 - All rights reserved
  • About Okay.ng
  • Advertising on Okay.ng
  • Contact Okay.ng
  • Careers
  • Meet the Team behind Okay.ng
  • Ownership and Funding of Okay.ng
  • Editorial Principles at Okay.ng
adbanner
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?